Podcasting 101: The Conception


You have great ideas. You want to share them with the world. You decide to do a podcast but are unsure of how to do it? I have been there. I know the sense of dread you feel. Here are some of the technological advancements and gadgets that you can use.

Podcasting is in its definition: portable, on-demand broadcasting. The purpose of the podcast is to provide relevant information to people in a portable video or audio format that they can take with them. This can be in many forms and I will break them down for you in a moment. There are several ways for a person to create a podcast and relate it to the world. The two main ways are: 1. BlogTalk Radio (or some other similar website) or 2. Independently record and produce a podcast on your own. Each one has its advantages and disadvantages.

BlogTalk Radio (BTR)

This is good for people who are focused on reaching people as quickly and inexpensively as possible. It also is great for people who are new to broadcasting and want to get into the podcast realm relatively easily. This type of set up uses a phone line and a computer with a reliable internet connection. The broadcaster uses a phone to call in and broadcast to people over the internet and also guest or commentate can listen via phone or the broadcaster’s link. This is a rather simple interface. It is free for up to 30 minutes a day. BlogTalk radio hosts the content on their server and it is downloadable by virtually anyone. The biggest disadvantage is that this is only 30 minutes of radio a day. Now if you want more than that you can pay for up to 6 hours a day but you can only record once a day. BTR has additional fe
atures that can be supported if you want to pay for them as well.

Independently record and produce a podcast on your own

This is good for people who want to have a high degree of control and creativity over their podcast. It is also great for people who are more experienced, have their own websites, and are focused on quality. This type of set up is contingent on how you actually want to record your podcast. It can be as simple as a USB microphone, ear buds, and a recording interface on your computer or as complex as using several microphones, a mixer, studio headphones, audio interfaces, and more. Each set up is contingent on your needs. In another article, I go over the individual equipment for independent recording. The down side of this is the amount of production time, technical education, and startup costs incurred. For some, it’s as simple as a new laptop and some free software, for others it may require a studio in their home office. It can range from a little to a lot. The biggest difference is that the actual audio is maintained on your hosting company’s server and you as a podcast professional are responsible for making sure it is available to the public to listen or download. This may require some technical experience and expertise.

Overall, your needs largely are contingent on your goals and personal experience. If you are like me, don’t be afraid to try both. Many podcasters used BTR to build a following then migrated to their own server when they were ready. It’s up to you as far as what you feel is going to be right for your needs.

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